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- [Case Study] Using Reddit To Acquire 7,239 New Users (and 47,611 Visitors) With $0 In Ad Spend In Just Under 10 Hours. Here’s How: : digital_marketing
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But then there was a knock on the door. It was Reddit. The founder, being a huge fan of Reddit and active on the boards, posted an AMA titled "When I graduated college, I had interviews at Google, Dropbox, Goldman Sachs, and others because of my resume, despite a 2. 2 GPA. Now we've built a software to make the same resume for free. AMA! " Jackpot. One person came in from Reddit, then 10, then a hundred.. Until 500 users were on the site at any given time. From the United States, Canada, UK, even Dubai, you name it. And suddenly the issue of acquiring users wasn't so much of a problem. Brand recognition helped with search engines as well. As people began to search for Rezi on Google, big G began to take notice and Rezi's rank began to go up as well: The days of 10 web search clicks per day were over, now it was time for 100 web clicks per day. But the question still remains. What drove people to click? Is it replicable? And if so, what's the formula? First up, the headline. In Shane Snow's book, titled "Smartcuts", he tells the story of Upworthy, then a fairly unknown new and media site, which eventually experienced viral growth in 2013.
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[Case Study] Using Reddit To Acquire 7,239 New Users (and 47,611 Visitors) With $0 In Ad Spend In Just Under 10 Hours. Here’s How: : digital_marketing
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Facebook, Instagram, Google, Youtube -- all of these have one thing in common. The costs to advertise on these platforms just seem to keep going up. With big names entering the digital marketing scene in droves, it's no longer easy for the small start ups, solopreneurs, and marketers on shoestring budgets to effectively campaign and show ROI to investors and employers. This was an issue we faced at Rezi, more specifically the issue I (the marketer) faced. (Shameless plug): Rezi is a SaaS company that offers job seekers an alternative to building resumes. Instead of the pretty, glamorous templates you see on most resume generators (which actually lower your chances of getting interviewed), you get access to simple, standardized resume templates that pass Applicant Tracking Systems - the hiring algorithm companies use to organize and track candidates. Ok. Let's get back into it. Where were we.. that's right advertising costs and the feeling of dread stemming from a failure of profitable marketing.
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New year, new me? NO. New year, new resume. This interest picks up until November 18, at which point, interest plummets. Having gone out on November 14th, Rezi would make it just in time to take advantage of the dwindling, yet existing interest. Always keep timing and customer interest in mind. So what can we learn from all this? Simply put, Facebook, Instagram, Google, and Youtube can go fu--Breathe. There's a platform for each business model and as marketers, it's our job to figure it out.. and at the heart of it all is experimentation. Even if you fail once, twice, thrice, keep digging and one day a diamond might turn up. For us it was Reddit (and now you know how we did it), for others it may very well be Facebook ads, or influencers, or affiliates, and the list goes on. Any failure is just a beginning to success (as long as you keep experimenting). Now before I end this on a corny note, I wanted to ask you, what are some innovative ways that you generated traffic? What were your results on Facebook/IG and Google/Youtube like?
